Which companies offer SMM services in Pakistan?

What is SMM and why it matters in Pakistan

Social Media Marketing (SMM) covers the strategy, content, community engagement, and advertising that brands use on platforms like Facebook, Instagram, TikTok, YouTube, LinkedIn, and X (Twitter). In Pakistan, social media is a primary discovery channel for consumers across categories—from fashion and beauty to food delivery, electronics, fintech, and education. TikTok and Instagram Reels, in particular, have exploded, making short-form video a cornerstone of growth. Urdu and Roman Urdu content often outperforms purely English creative for mass-market audiences.

Effective SMM blends creative storytelling with performance marketing. Agencies in Pakistan commonly offer content calendars, graphic design, motion graphics, short-form video editing, influencer collaborations, Meta Ads Manager campaigns, TikTok Ads optimization, and full-funnel analytics (reach, engagement, CTR, ROAS). Seasonal peaks—Ramadan, Eid, 14 August, PSL—demand culturally tuned campaigns and agile community management.

Quick list: Notable SMM companies in Pakistan

Below are examples of agencies and networks known to offer SMM services in Pakistan. This is not exhaustive and availability can change; use it as a starting shortlist:

• Symmetry Group (Symmetry Digital, Iris Digital) — Karachi; digital-first group with social, creative, and performance capabilities.
• Digitz — Karachi; full-service digital marketing with strong social and creative production.
• East River — Karachi; social-first and influencer-driven campaigns for lifestyle and retail brands.
• Dot Republic Media (DRM) — Karachi; leading influencer marketing and content network with social services.
• Brand Stallion — Karachi; social media management, ads, and creative for SMBs and mid-market.
• Digital Eggheads — Karachi; data-driven social strategy and analytics-centric execution.
• Bramerz — Lahore; established digital agency offering SMM, content, and e-commerce enablement.
• Buzz Interactive — Lahore; social content, performance creative, and paid social for growth.
• Graphiters — Islamabad; recognized for web + digital + SMM for startups and SMEs.
• Eikon7 — Islamabad; creative and digital agency with cross-border footprint and social campaigns.
• AlphaPro — Islamabad; social media and digital PR with public sector and enterprise experience.
• SEOHub.pk — Karachi; SEO-led team that also provides social media management and ads.
• Ogilvy Pakistan — Karachi/Lahore; global network agency with robust social and content production.
• BBDO Pakistan — Karachi; creative network with integrated social and digital activations.
• Adcom Leo Burnett — Karachi/Lahore; creative agency with digital and social arms.
• GroupM (Mindshare, Wavemaker, mSix, Xaxis) — Nationwide; large media network managing paid social at scale.
• Dentsu Pakistan (Carat, iProspect/Isobar) — Nationwide; performance and social advertising.
• Publicis Groupe (Starcom, Performics, Digitas) — Nationwide; integrated social and performance marketing.
• ArtX Pro — Karachi; content production house offering social media design and management.

Tip: Shortlist 3–5 agencies that match your size and industry. Request tailored proposals and compare scope, reporting, and pricing.

Company snapshots by city

Karachi

• Symmetry Group — a pioneering digital group (Symmetry Digital, Iris Digital). Services: SMM strategy, creative, performance, social listening, and analytics. Good for large brands needing integrated social and media.
• Digitz — full-service digital with strong creative and content production, community management, and paid social management. Seen on FMCG, telco, and retail work.
• East River — social-first studio known for lifestyle branding, influencer marketing, and always-on content calendars for D2C and retail.
• Dot Republic Media (DRM) — major influencer and creator network; manages creator campaigns, whitelisting, and social content distribution.
• Brand Stallion — popular with SMEs for Facebook/Instagram marketing, design, and ad optimization.
• Digital Eggheads — data and insights-driven approach to social, with emphasis on dashboards and campaign measurement.
• Ogilvy Pakistan — global agency with significant digital/social practices, video content, and integrated campaigns.
• BBDO Pakistan — creative-led, with social amplification and content extensions across platforms.
• GroupM (Mindshare, Wavemaker, mSix, Xaxis) — strong in paid social buying, optimization, and attribution for large advertisers.
• Dentsu Pakistan — performance-heavy social, commerce integrations, and creative variations at scale.
• Publicis Groupe (Starcom, Performics, Digitas) — integrated media and performance for social channels; enterprise-grade workflows.
• ArtX Pro — content and design production with social page management for brands seeking high-volume creatives.
• SEOHub.pk — SEO and SMM combo offerings for clients wanting organic + paid social integrated.

Lahore

• Bramerz — veteran digital marketing firm; social media strategy, creative, and commerce enablement for national brands.
• Buzz Interactive — strong social creative, short-form video, and performance ads for growth-focused brands.
• Ogilvy Pakistan — Lahore office supports social and creative for large, integrated campaigns.
• Adcom Leo Burnett — creative network with digital/social execution; suitable for 360 campaigns.
• GroupM/Publicis/Dentsu — major media networks operating in Lahore, offering paid social, social strategy, and analytics.

Islamabad/Rawalpindi

• Graphiters — known among startups and SMEs; SMM, performance marketing, and web/e-commerce integrations.
• Eikon7 — creative + digital agency with social media retainers and campaign production.
• AlphaPro — strong with public sector and corporate social management, digital PR, and crisis response.
• UnitedSol — technology-forward firm offering web and digital marketing including social media management.
• Network agencies — Mindshare/Wavemaker, Starcom/Performics, Dentsu, and others maintain teams/coverage for the capital region.

What SMM services typically include

• Social strategy: audience research, competitor benchmarking, tone of voice, channel mix, and KPI planning.
• Content calendar: monthly/quarterly plans, tentpole campaigns (Ramadan/Eid/Independence Day/PSL), and reactive content for trends.
• Creative production: copywriting (English/Urdu/Roman Urdu), graphic design, motion graphics, UGC-style videos, reels/shorts, and brand storytelling.
• Community management: comment moderation, DMs, WhatsApp Business responses, social CRM, and escalation protocols.
• Paid social advertising: Meta Ads Manager, TikTok Ads, YouTube/Google Video 360, LinkedIn Ads; funnel setup (awareness → consideration → conversion), remarketing, and dynamic product ads.
• Influencer/creator marketing: creator sourcing, briefs, contracting, whitelisting, FTC-style disclosure guidance, reporting on reach/engagement/sales.
• Social listening and analytics: brand sentiment, share of voice, trend scouting, dashboards, and data storytelling.
• Compliance and brand safety: platform policies, culturally sensitive moderation, and crisis communications playbooks.
• E-commerce integrations: catalog sync for Facebook/Instagram Shops, Shopify/Daraz integrations, tracking (Pixel, CAPI) and conversion APIs.

SMM pricing in Pakistan (PKR)

Fees vary by scope, deliverables, and experience. Typical monthly ranges:

• Starter/SME retainers: PKR 40,000–100,000 for basic page management, 8–12 posts, community responses, and light ads management. Media spend not included.
• Growth packages: PKR 100,000–300,000 for 12–20 creatives, reels production, platform-specific variations, paid social optimization, monthly reporting.
• Advanced/Enterprise: PKR 300,000–800,000+ for multi-platform strategy, weekly shoots, creator programs, paid media at scale, social listening, and custom dashboards.

Also budget for:

• Media spend (Meta/TikTok/YouTube/LinkedIn): from PKR 50,000/month to multi-millions depending on goals.
• Production (studio shoots, talent, locations): from PKR 50,000 for basic reels to PKR 1,000,000+ for high-end video.
• Influencers: nano/micro from PKR 10,000–50,000 per post; macro/celebrity can reach PKR 300,000–3,000,000+ depending on exclusivity and usage rights.
• Tools: social listening, scheduling, and analytics platforms if not bundled by the agency.

How to choose the right SMM agency

• Industry fit: ask for case studies in your vertical (FMCG, fashion, fintech, telco, B2B, education, NGO).
• Platform expertise: confirm certifications (Meta, TikTok, YouTube, LinkedIn) and experience with short-form video.
• Creative quality: review past reels, static creatives, and copy in Urdu/Roman Urdu; assess cultural nuance.
• Performance mindset: evaluate their approach to A/B testing, funnel strategy, and ROAS/CPA goals.
• Measurement stack: ensure clear reporting on reach, engagement, CTR, CPL/CPA, attribution model, and pixel/CAPI health.
• Team structure: meet the actual account manager, strategist, community manager, and paid media buyer.
• SLAs and governance: content approval timelines, response-time SLAs, crisis protocols, and moderation guidelines.
• Contracts and IP: content usage rights, creator whitelisting terms, and ownership of ad accounts/data.
• References: talk to 2–3 recent clients; verify retention and responsiveness.

Best-fit by industry

• E-commerce/D2C: agencies with strong catalog ads, UGC-style creatives, and CRO know-how (e.g., Buzz Interactive, Brand Stallion, Graphiters, Digitz).
• FMCG/Telco: network agencies with scale and measurement (GroupM, Publicis/Performics, Dentsu; plus Symmetry, Ogilvy, BBDO).
• Startups/SMEs: flexible retainers and quick-turn content (Graphiters, Brand Stallion, SEOHub.pk, Digital Eggheads).
• B2B/IT/Exports: LinkedIn-led strategy, webinar promotion, lead gen (Performics/Starcom, Graphiters, Bramerz).
• Public sector/NGOs: Urdu-first content, compliance, crisis handling (AlphaPro, Eikon7, network agencies).
• Influencer-heavy verticals: creator relationships and whitelisting (Dot Republic Media, East River, Symmetry Digital).

Questions to ask and RFP checklist

Key questions

• Which platforms will you prioritize and why? What is your channel mix rationale?
• How will you structure our funnel (awareness, consideration, conversion, retention)?
• Can you show 3 recent campaigns with goals, budgets, and outcomes?
• What is your approach to TikTok/Reels creative testing (hooks, captions, CTAs)?
• How do you handle community management after hours and over holidays?
• What does your monthly report include? Can we see a sample dashboard?
• How do you estimate budgets and forecast results for Pakistan’s CPM/CPC realities?
• Who owns ad accounts, data, and creative files? What are exit terms?
• What is your influencer vetting process, contracts, and disclosure policy?
• How will you ensure Urdu/Roman Urdu quality and cultural sensitivity?

RFP scope checklist

• Objectives and KPIs (reach, engagement rate, CPA, ROAS, leads)
• Target personas and geographies (Karachi, Lahore, Islamabad, secondary cities)
• Platforms and ad formats (Reels, Stories, Collection, Spark Ads, YouTube Shorts)
• Content volume and types (static, carousels, reels, testimonials, UGC)
• Community management hours and SLAs
• Paid media budget bands and bidding strategy
• Measurement and tech stack (Pixels, CAPI, UTMs, GA4, MMM/MTA expectations)
• Compliance, moderation, crisis playbook
• Approval workflows, timelines, and revision rounds
• Reporting cadence and optimization processes

FAQs

What’s the difference between SMM and SMO?

SMM (Social Media Marketing) is broader—strategy, content, paid ads, and community growth. SMO (Social Media Optimization) focuses on optimizing profiles, content timing, hashtags, and engagement tactics to improve organic visibility. Many agencies bundle both.

Do agencies support WhatsApp Business for leads?

Yes. Many Pakistan-based teams integrate WhatsApp Business for lead capture and customer support flows, connect it with Facebook/Instagram Click-to-Message ads, and measure lead quality downstream.

Can I hire a remote SMM team within Pakistan?

Absolutely. Many agencies and freelancers work remotely across cities. Ensure you establish clear SLAs, creative calendars, and communication channels.

What compliance issues matter in Pakistan?

Follow platform ad policies, use clear disclosures on influencer content, respect cultural sensitivities, and comply with local advertising norms. For regulated sectors (finance, health), seek legal review of creatives.

How do I evaluate creative quality?

Ask for a sample content calendar and 3–5 bespoke creative mockups. Evaluate hooks, clarity, Urdu/Roman Urdu copy, and whether the visuals fit your brand system.

Conclusion

Pakistan’s SMM landscape spans global networks, established digital agencies, and nimble studios adept at short-form video, influencer partnerships, and performance advertising. Shortlist agencies that match your stage and sector, verify platform expertise (especially TikTok and Meta), and insist on transparent reporting tied to business KPIs. With clear goals and the right partner, social media can deliver measurable reach, engagement, and revenue growth in Pakistan’s fast-moving digital market.

This guide highlights examples based on publicly available information as of 2024–2025. Validate current offerings, team capabilities, and pricing directly with each company before you sign.