Web Design Company in Los Angeles SEO Case Study

About the Client

Our client is a Los Angeles based web design agency that specializes in custom websites, UX/UI design, and ecommerce solutions.
Although they had a visually appealing site and a strong portfolio, their organic presence was weak — most traffic came from paid ads and referrals.

They approached Growistan to build a sustainable SEO strategy that would increase organic leads, local visibility, and authority in the competitive LA digital market.

🎯 Objectives

• Rank for web design and development keywords in Los Angeles.

• Drive qualified local leads from organic search.

• Build brand authority in the creative and tech community.

• Reduce dependence on Google Ads and referral traffic.

⚙️ Challenges

• Extremely competitive market — hundreds of agencies in Los Angeles.

• Website lacked SEO-optimized content and internal linking.

• Slow page load time due to heavy visuals and animations.

• No local citations, backlinks, or client review signals.

• Minimal organic keyword visibility in top 50 search results.

🚀 SEO Strategy & Implementation

1. Comprehensive Keyword Strategy

Growistan conducted deep competitor research to identify high-intent and location-based keywords.

Primary Keywords:

• Web Design Company in Los Angeles

• Los Angeles Web Designers

• Custom Website Design LA

• Best Web Development Agency in Los Angeles

Secondary Keywords:

• Ecommerce website design Los Angeles

• UX/UI agency LA

• Affordable web design services LA

We segmented keywords by intent (service vs. local) and created clusters for targeted landing pages.

2. On-Page Optimization

• Optimized meta titles, H1s, and service page content for high-volume keywords.

• Improved internal linking structure between design services and case study pages.

• Added schema markup for “Local Business,” “Services,” and “Reviews.”

• Enhanced image alt texts and captions with geo-focused keywords.

• Added FAQ section for long-tail queries like “How much does web design cost in Los Angeles?”

3. Technical SEO & Performance

• Reduced page load time from 7.2s → 2.3s using compression and CDN caching.

• Fixed broken links and optimized redirects.

• Implemented Core Web Vitals improvements for better UX scores.

• Ensured mobile responsiveness and smooth navigation across all devices.

• Created a clean XML sitemap and updated robots.txt for better crawling.

4. Local SEO & Citation Building

• Optimized Google Business Profile (GBP) with updated services, portfolio images, and client reviews.

• Created Los Angeles–specific location pages with embedded maps and testimonials.

• Built citations on Yelp, Clutch, DesignRush, and UpCity to improve trust signals.

• Encouraged satisfied clients to leave 5-star reviews mentioning “Los Angeles.”

5. Content & Blog Strategy

Growistan developed a content strategy to attract both local and national clients.

Top Blog Topics Published:

• “Top Web Design Trends in Los Angeles (2025 Edition)”

• “How to Choose the Right Web Design Agency for Your Business”

• “Why Local SEO Matters for Creative Agencies in LA”

• “UX Design Mistakes to Avoid in 2025”

Each post was internally linked to relevant service pages, boosting their visibility and dwell time.

6. Link Building & Digital PR

• Secured backlinks from LA business blogs, tech magazines, and local directories.

• Collaborated with Los Angeles-based influencers and design communities for mentions.

• Published guest articles on platforms like Medium and Behance blogs.

• Gained press coverage for their design awards and client success stories.

📈 Results After 6 Months

📊 Growth Highlights

• Ranked #1 for “Web Design Company in Los Angeles” and Top 3 for “Best Web Designers in LA.”

• Achieved a 420% increase in organic leads in just six months.

• Increased organic traffic by 5x, outperforming competitors with larger ad budgets.

• Generated consistent local inquiries through optimized Google Business Profile.

🔍 Key Learnings

• Combining technical optimization with local SEO drives faster rankings in competitive urban markets.

• A strong Google Business Profile + reviews is essential for service-based companies.

• Publishing trend-based local content attracts backlinks naturally from news and design blogs.

• Visual storytelling through case studies and portfolios improves dwell time and conversions.

🧭 Next Steps

• Expand SEO targeting to San Diego, San Francisco, and Austin.

• Launch YouTube tutorials on design trends to attract educational backlinks.

• Introduce AI-driven lead qualification chatbot on the website.

• Continue content partnerships with local creative communities.

💬 Final Thoughts

By implementing a data-driven SEO and content marketing strategy, Growistan transformed this Los Angeles web design company into a top-ranked local leader in just six months.

They went from relying on ads to dominating Google’s organic results proving that with precision and creativity, even in competitive cities like LA, SEO can outperform paid traffic and deliver sustainable business growth.