Usa Home Decoration Store Ads Result From Facebook Ads

About the Client

Our client is a USA-based home decoration store selling furniture, décor items, lighting, and home accessories.
Before partnering with Growistan, their Facebook Ads campaigns were inconsistent, with low ROAS and minimal sales. They wanted a data-driven advertising strategy to scale sales, increase brand awareness, and target high-intent buyers in the USA market.

🎯 Objectives

• Generate consistent sales via Facebook Ads

• Maximize ROAS while reducing cost-per-purchase

• Target home décor enthusiasts across the USA

• Build brand credibility and awareness in the home decoration niche

• Develop a structured and scalable ad funnel

⚙️ Challenges

• Highly competitive USA home décor market

• Previous campaigns had broad targeting and low engagement

• High CPC and low CTR due to generic creatives

• Lack of retargeting strategy or dynamic product ads

• Limited brand recognition among target audiences

• Low conversion from website traffic

🚀 Facebook Ads Strategy & Implementation

1. Audience Research & Segmentation

Growistan conducted detailed research to identify high-intent audiences:

Core Audiences:

• Homeowners and renters interested in home décor

• Interior design enthusiasts

• Online shoppers of furniture and accessories

• Lookalike audiences from previous buyers

Retargeting Audiences:

• Website visitors and add-to-cart users

• Past customers for repeat purchases

• Page engagers on Facebook and Instagram

2. Creative & Copy Strategy

• Lifestyle and product showcase videos

• Carousel ads featuring multiple décor items

• UGC and testimonial-based visuals

• Limited-time offers and seasonal promotions

• Problem-solving and benefit-driven ad copy

• Eye-catching thumbnails to improve CTR

3. Funnel Structure

Top of Funnel (Awareness)

• Engaging video and carousel ads targeting broad USA audiences

• Objective: Reach & Engagement

Middle of Funnel (Consideration)

• Retargeting website visitors and engagement audiences

• Carousel and video ads highlighting product benefits and styling tips

• Objective: Traffic & Engagement

Bottom of Funnel (Conversion)

• Retarget add-to-cart users and past purchasers

• Dynamic product ads (DPA) with personalized offers

• Limited-time bundles and seasonal discounts

• Objective: Purchase conversions

4. Optimization & Scaling

• A/B testing of creatives, ad copy, and audience segments

• Gradually increased budgets for high-performing campaigns

• Implemented lookalike audiences (1–3%) based on buyers

• Optimized landing pages for better conversions

• Monitored ad frequency to avoid audience fatigue

📈 Results After 60 Days

📊 Growth Highlights

• Achieved 4.9x ROAS, generating highly profitable sales

• Increased daily sales by 5–6x

• Dynamic retargeting campaigns converted high-intent buyers

• UGC and lifestyle creatives boosted trust and engagement

• Built a scalable, repeatable ad system for the USA home décor market

🔍 Key Learnings

• Lifestyle and product showcase videos perform best in the home décor niche

• Retargeting warm audiences drives maximum conversions

• Carousel and video ads outperform static images in CTR and sales

• Lookalike audiences based on buyers maximize ROI

• Structured ad funnels reduce cost-per-purchase and increase repeat business

🧭 Next Steps

• Expand campaigns to Canada and UK markets

• Launch Instagram Reels Ads and Pinterest Ads for home décor traffic

• Introduce seasonal bundles and promotions

• Collaborate with USA home décor influencers for authentic content

• Continuously test new creatives and ad copy for improved performance

💬 Final Thoughts

Growistan successfully transformed this USA home décor store’s Facebook Ads into a high-performing and scalable sales channel. Within 60 days, the store saw substantial growth in sales, ROAS, and brand recognition proving that a strategic, data-driven Facebook Ads approach can dominate competitive international markets.