Skin Care Brand in Pakistan SEO Case Study

About the Client

Our client is a dermatologist-backed skincare brand based in Pakistan, offering organic and clinically tested products for acne, pigmentation, and anti-aging.

Despite having high-quality products, the brand struggled with low organic visibility, limited website traffic, and heavy competition from international skincare labels dominating Google search results in Pakistan.

They partnered with Growistan to design a full-scale SEO and content strategy to boost visibility, improve online sales, and establish themselves as a trusted local skincare authority.

🎯 Objectives

• Improve rankings for high-intent skincare keywords (e.g., “best skincare products in Pakistan”).

• Drive qualified organic traffic to product pages.

• Build trust and authority through educational skincare content.

• Increase ecommerce conversions through organic search.

⚙️ Challenges

• Highly competitive niche dominated by established beauty brands.

• Weak domain authority and minimal backlink profile.

• Duplicate product descriptions across multiple pages.

• No structured content strategy or blog presence.

• Poor Core Web Vitals and unoptimized product images.

🚀 SEO Strategy & Implementation

1. Keyword Research & Strategy

Growistan conducted comprehensive keyword research around Pakistan’s skincare search intent, combining commercial, informational, and brand-related queries.

Primary Keywords:

• Best skincare products in Pakistan

• Face wash for oily skin Pakistan

• Acne treatment cream Pakistan

• Organic skincare brands in Pakistan

Informational Keywords:

• How to build a skincare routine for Pakistani weather

• Natural remedies for acne scars

• Dermatologist tips for glowing skin

Each keyword was assigned to specific product pages, blog articles, and category collections to ensure full topical coverage.

2. On-Page SEO Optimization

• Optimized product titles, H1s, and meta descriptions with high-converting keywords.

• Rewrote duplicate content into unique, benefit-driven descriptions.

• Added FAQ schema and Product schema for enhanced rich snippets.

• Created SEO-friendly category structures (e.g., Cleansers → Serums → Moisturizers).

• Improved internal linking to connect blogs with product pages for better funnel flow.

3. Technical SEO Enhancements

• Improved page speed (from 6.2s → 1.9s) using WebP images and lazy loading.

• Fixed broken links and optimized crawl budget using robots.txt and sitemap updates.

• Ensured mobile-first design for smooth checkout on all devices.

• Implemented SSL, canonical tags, and structured URLs for better indexation.

4. Content Marketing & Blog Strategy

Growistan launched a content-driven blog strategy to educate users and target long-tail keywords.

Top Blog Topics:

• “5 Best Face Washes for Oily Skin in Pakistan”

• “Morning and Night Skincare Routine for Glowing Skin”

• “How to Treat Acne Scars Naturally at Home”

• “Sunscreen Mistakes You Must Avoid in Pakistani Climate”

Each post linked directly to relevant products, boosting both SEO value and conversions.
The content also attracted backlinks from beauty and wellness blogs across Pakistan.

5. Local SEO & Google Business Profile

• Claimed and optimized Google Business Profile with verified NAP and skincare categories.

• Added geo-tagged product photos, videos, and Google posts.

• Targeted city-based keywords like “Skincare brand in Lahore” and “Skincare store Karachi.”

• Generated customer reviews showcasing real product results and trust.

6. Off-Page SEO & Backlink Building

• Acquired backlinks from Pakistani beauty blogs, magazines, and YouTube collaborations.

• Listed the brand in local directories and skincare product platforms.

• Partnered with influencers for co-branded content + natural backlink placements.

• Focused on high DA guest posting in beauty, health, and lifestyle niches.

📈 Results After 5 Months

📊 Growth Highlights

• Ranked #1 for “Best skincare products in Pakistan” within 4 months.

• Organic traffic increased by 520%, driven by informational + product intent.

• Product sales from SEO grew by 440%.

• Achieved rich snippets for multiple product and FAQ results.

🔍 Key Learnings

• Combining informational and transactional content accelerates authority growth.

• Image optimization plays a major role in ecommerce Core Web Vitals.

• Influencer collaborations drive both social buzz and backlinks.

• Internal linking between blogs and product pages boosts conversions significantly.

🧭 Next Steps

• Expand SEO efforts to international markets (UAE, Saudi Arabia).

• Launch YouTube skincare tutorials optimized for search.

• Create seasonal campaigns around winter dryness and summer care.

• Implement AI chatbot integration for personalized skincare recommendations.

💬 Final Thoughts

Through Growistan’s strategic and technical SEO efforts, this Pakistani skincare brand evolved from a low-visibility website to a leading organic performer in its niche.

In just five months, they achieved:
✅ 520% organic traffic growth
✅ 5× increase in sales
✅ Authority as one of Pakistan’s top skincare brands

This case study shows how combining content strategy, local SEO, and on-page precision can transform a beauty brand into a market leader organically.