Restaurant & Café Organic Fb Saudi Market Result

About the Client

Our client is a restaurant and café chain based in Saudi Arabia, offering breakfast, lunch, beverages, and desserts.
Before partnering with Growistan, their Facebook page had minimal organic reach, low engagement, and inconsistent online orders. The business relied mainly on word-of-mouth and occasional paid posts.

They approached Growistan to increase organic visibility, attract local customers, and generate consistent engagement and orders through Facebook.

🎯 Objectives

• Increase Facebook page followers organically in Saudi Arabia

• Improve post and story engagement

• Generate more reservations, delivery orders, and inquiries via Facebook

• Build a strong local brand presence and awareness

• Promote menu specials and seasonal offers organically

⚙️ Challenges

• Highly competitive F&B market in Saudi Arabia

• Low page reach due to inconsistent posting

• No structured content strategy or branding

• Poor-quality food photography

• No use of Facebook stories or video content

• Weak engagement (likes, comments, shares)

🚀 Facebook Organic Strategy & Implementation

1. Page Audit & Branding Optimization

• Updated profile picture, cover image, and contact info

• Highlighted key menu items and popular dishes in pinned posts

• Added location and contact information for easy reservations

• Organized content into story highlights for specials, events, and behind-the-scenes

2. Content Strategy

We created a consistent, visually appealing content plan:

• High-quality photos of dishes and beverages

• Short cooking videos and behind-the-scenes clips

• Seasonal & festive menu posts

• Story updates: polls, Q&A, and “This or That” menus

• Customer testimonials and UGC featuring diners

• Engaging captions with hashtags to increase discoverability

3. Community Engagement

• Responded promptly to comments and messages

• Encouraged followers to tag friends and share posts

• Engaged with relevant Saudi F&B groups for organic reach

• Ran weekly polls and interactive stories

• Highlighted special offers and promotions in posts and stories

4. Influencer & UGC Integration

• Partnered with local food bloggers and micro-influencers

• Reposted user-generated content from diners

• Encouraged customers to share their dining experience with branded hashtags

• Featured influencer content in stories and posts for authenticity

5. Trend-Based Content Execution

• Leveraged trending Facebook video formats

• Highlighted seasonal dishes and festival specials (Ramadan, Eid, National Day)

• Shared mini-recipe or behind-the-scenes clips

• Engaged followers with food challenges or polls

📈 Results After 90 Days

📊 Growth Highlights

• Achieved 12x increase in post reach

• Generated consistent daily inquiries and reservations

• Stories and interactive polls drove strong engagement

• UGC and influencer posts enhanced local credibility

• Built a loyal, active community around the restaurant and café

🔍 Key Learnings

• High-quality food photography and short videos drive the best organic engagement

• Interactive stories increase page visibility in the Saudi market

• UGC and influencer content significantly enhance trust and reach

• Consistent posting and trend-based content maximize algorithmic exposure

• Seasonal campaigns boost orders and engagement organically

🧭 Next Steps

• Expand organic reach to Instagram and TikTok for younger audiences

• Run mini organic campaigns for festival promotions

• Introduce behind-the-scenes cooking and staff feature videos

• Create “limited-time offers” reels to attract more organic traffic

• Encourage repeat orders via customer engagement posts

💬 Final Thoughts

Growistan helped this restaurant and café build a strong organic presence on Facebook in Saudi Arabia. Within 90 days, the brand achieved significant reach, engagement, and orders without paid ads demonstrating the power of consistent, high-quality, and community-driven social media marketing.