Online Tapes Store in Pakistan SEO Case Study

About the Client

Our client is a leading online retailer of industrial, packaging, and decorative tapes in Pakistan offering a wide range of adhesive tapes, masking tapes, duct tapes, and printed tapes for both B2B and B2C customers.

Despite having quality products and nationwide delivery, the store was struggling to rank on Google and relied heavily on paid ads and marketplaces like Daraz for sales. They partnered with Growistan to establish a strong organic presence and drive direct website sales through SEO.

🎯 Objectives

• Rank for high-intent keywords related to tapes, adhesive products, and packaging materials.

• Increase organic traffic and direct website orders.

• Build brand visibility for “Made in Pakistan” adhesive products.

• Reduce dependency on paid ads and marketplaces.

⚙️ Challenges

• The website had thin product descriptions and duplicate manufacturer content.

• Poor internal linking and missing schema markup.

• Weak technical SEO — slow speed and poor mobile UX.

• Limited backlinks in a low-interest commercial niche.

• Unoptimized images and missing metadata.

🚀 SEO Strategy & Implementation

1. Keyword Research & Targeting

Growistan conducted data-driven keyword research focused on commercial intent keywords with high volume and low-to-medium competition.

Primary Keywords:

• “Packing tape online in Pakistan”

• “Duct tape supplier in Pakistan”

• “Adhesive tape price Pakistan”

• “Masking tape online”

Secondary Keywords:

• “Printed tape for packaging”

• “Buy brown tape online”

• “Transparent tape wholesale”

We also segmented the strategy for product categories and industrial-use buyers to target both retail and bulk orders.

2. On-Page Optimization

• Optimized titles, meta descriptions, and H1-H3 tags with target keywords.

• Created unique product descriptions emphasizing quality, usage, and durability.

• Implemented Product Schema for each product page to improve visibility in Google Shopping results.

• Added internal links between similar tape categories to enhance crawl depth.

• Introduced a clear “Buy Now” CTA and simplified checkout for better conversions.

3. Technical SEO & Website Performance

• Reduced page load time from 6.2s → 1.9s through image compression and lazy loading.

• Fixed crawl errors, orphan pages, and 404 redirects.

• Added HTTPS security, optimized Core Web Vitals, and ensured mobile responsiveness.

• Integrated a custom XML sitemap categorized by product type.

4. Content Marketing Strategy

Growistan built a supportive content ecosystem to capture long-tail keywords and attract both retail and business customers.

Content Topics Included:

• “How to Choose the Right Tape for Industrial Packaging”

• “Top 5 Adhesive Tapes Every Workshop Needs”

• “Why Pakistani Packaging Brands Should Buy Tapes Directly Online”

• “Differences Between Masking, Duct, and Electrical Tapes”

Each blog was internally linked to product pages and optimized for search intent and conversions.

5. Off-Page SEO & Link Building

• Acquired backlinks from industry blogs, packaging suppliers, and Pakistani business directories.

• Published guest articles on local manufacturing and eCommerce portals.

• Built Google My Business profile and citation links for local visibility.

• Encouraged customer reviews and product testimonials for brand trust.

6. Conversion Optimization

• Simplified cart and checkout experience to reduce drop-offs.

• Added trust signals: SSL badges, COD options, and delivery timelines.

• Highlighted bulk discount offers for industrial buyers.

• Integrated WhatsApp order support and live chat for instant communication.

📈 Results After 6 Months

📊 Growth Highlights

• 520% increase in organic sales within 6 months.

• Ranked #1 for “Packing Tape Online in Pakistan” and other high-intent keywords.

• Blog content drove 35% of new visitors to product pages.

• Reduced reliance on paid ads — 80% of new orders now come organically.

🔍 Key Learnings

• Product Schema and unique content make a huge difference in eCommerce SEO.

• Long-tail product keywords generate higher conversions than broad ones.

• UX improvements + trust elements boost eCommerce sales in Pakistan’s market.

• Niche product stores can dominate search results with consistent technical and content optimization.

🧭 Next Steps

• Expand SEO strategy to include regional pages (Lahore, Karachi, Faisalabad).

• Create video content and tutorials for tape applications (YouTube SEO).

• Launch B2B outreach campaign targeting packaging companies and wholesalers.

• Integrate AI chatbot to assist customers with tape selection and bulk orders.

💬 Final Thoughts

Growistan helped this Online Tapes Store in Pakistan grow from a small eCommerce setup to a dominant player in the adhesive tape market through structured SEO, smart content, and technical optimization.

The result: steady organic sales, improved brand trust, and a sustainable digital presence that continues to scale profitably.