About the Client
Our client, a Denver-based Web Design Company, specializes in custom website design, UI/UX, and WordPress development for small and medium-sized businesses across Colorado.
While their design work was top-notch, their online visibility was weak. Competing against established local and national design firms, they struggled to attract clients organically. Growistan stepped in to implement a complete SEO transformation focused on local authority and conversion-focused growth.
🎯 Objectives
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Boost organic visibility for local and service-based web design keywords.
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Drive qualified local traffic from Denver and nearby regions.
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Strengthen domain authority and brand presence in the design niche.
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Increase lead generation from organic channels.
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Optimize technical health and site usability.
⚙️ Challenges
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Highly competitive Denver web design market dominated by agencies with strong domains.
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Minimal historical SEO work and weak backlink profile.
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Slow-loading portfolio pages with heavy visuals.
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Missing schema, poor internal linking, and thin service descriptions.
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Google Business Profile (GBP) was incomplete and unoptimized.
🚀 SEO Strategy & Implementation
1. Keyword Research & Targeting
Growistan identified local, service-driven, and intent-rich keywords like:
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“Web design company in Denver”
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“Denver WordPress developers”
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“Affordable web design near me”
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“Ecommerce website design Denver”
We also included long-tail, low-competition phrases such as:
“custom business websites in Colorado” and “local Denver web designers for small businesses.”
2. On-Page SEO Optimization
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Optimized meta titles, H1s, and descriptions using local modifiers.
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Rewrote service page copy with user intent and conversion flow.
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Implemented local business schema + JSON-LD markup.
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Added FAQs, “How We Work” sections, and CTAs for every service.
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Improved internal linking between blogs, portfolio, and services.
3. Local SEO & Google Business Profile Optimization
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Fully optimized the Google Business Profile (GBP) with services, reviews, and geotagged photos.
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Added Denver-specific landing pages targeting surrounding suburbs (e.g., Boulder, Aurora, Littleton).
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Integrated Google Maps Embed and local reviews on the homepage.
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Published weekly Google Posts with project showcases and tips.
4. Content Marketing & Blogging
We created SEO-focused blog content to expand topical authority:
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“Top Web Design Trends for Denver Businesses in 2025”
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“How a Good Website Design Can Boost Local Sales”
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“Best Platforms for Small Business Websites in Colorado”
Each article targeted local queries, driving long-tail traffic and establishing trust with local audiences.
5. Technical SEO Improvements
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Compressed images and implemented lazy loading to improve page speed.
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Enhanced mobile responsiveness across all devices.
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Fixed broken links, redirect loops, and sitemap issues.
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Integrated Core Web Vitals improvements achieving a 95+ performance score.
6. Off-Page SEO & Link Building
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Secured local backlinks from Colorado business directories, tech blogs, and community sites.
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Submitted portfolio work to design showcase galleries like Awwwards and Behance.
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Partnered with local business associations for featured mentions.
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Domain Authority grew from 12 → 33 within four months.
📈 Results After 4 Months
| Metric | Before | After (4 Months) |
|---|---|---|
| Organic Traffic | 1,500 | 9,300 |
| Impressions | 18,000 | 110,000 |
| Keyword Rankings (Top 10) | 14 | 96 |
| Domain Authority | 12 | 33 |
| Organic Leads | 10 | 58 |
📊 Growth Summary
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520% increase in organic traffic.
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6x improvement in search impressions.
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Domain Authority nearly tripled.
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Leads from organic search increased by 480%.
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Consistent ranking in Local Pack for “web design company Denver.”
🔍 Key Learnings
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Local SEO and structured content can outperform big agencies in regional searches.
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Visual-heavy websites must be optimized for speed and accessibility.
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Regular Google Business activity improves local ranking consistency.
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Combining authority content with conversion-oriented UX drives better ROI.
🧭 Next Steps
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Expand content targeting other Colorado cities (Boulder, Colorado Springs, Fort Collins).
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Create video case studies for better engagement and brand trust.
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Launch lead magnets like “Free Website Audit for Local Businesses.”
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Continue link-building partnerships with local creative directories.
💬 Final Thoughts
Through Growistan’s strategic SEO framework, this Denver Web Design Company transformed from being virtually invisible online to becoming a top-ranking local leader in just four months.
With continued optimization and localized content efforts, the company is on track to become Denver’s go-to choice for creative, high-performing web design services.
