Clothing Store in Pakistan SEO Case Study

About the Client

Veloria, a fast-growing fashion clothing store based in Lahore, Pakistan, offers premium eastern wear, casual outfits, and seasonal collections for both men and women. Despite strong offline sales and an appealing catalog, their online presence lagged behind competitors like Khaadi, Gul Ahmed, and Sana Safinaz.

In early 2025, Veloria partnered with Growistan to build a sustainable SEO-driven online sales funnel that could compete in Pakistan’s fast-evolving eCommerce landscape.

🎯 Objectives

• Improve organic visibility for key product and category pages.

• Rank for high-intent commercial keywords (e.g., “women’s dresses Pakistan,” “buy men’s kurta online,” “winter collection 2025”).

• Increase organic sales without heavy reliance on paid ads.

• Build brand authority in Pakistan’s competitive clothing industry.

⚙️ Challenges

• The website had thin and duplicate content across key pages.

• Poor mobile performance — low Core Web Vitals and 9+ second load times.

• No structured data (schema markup missing).

• Low domain authority (DA 8) and few referring domains.

• Highly competitive keywords dominated by established national brands.

• Weak product imagery optimization affecting both speed and rankings.

🚀 SEO Strategy & Implementation

1. Keyword Research & Competitor Benchmarking

Growistan conducted in-depth keyword research focusing on purchase-intent searches:

• “Buy women’s clothes online in Pakistan”

• “Ready-to-wear lawn collection”

• “Best men’s shalwar kameez brand Pakistan”

• “Unstitched fabric sale 2025”

We also analyzed top competitors’ keyword gaps, identifying long-tail opportunities with moderate competition and high ROI potential.

2. On-Page Optimization

• Optimized titles, meta descriptions, and H1 tags across 200+ pages.

• Added unique product descriptions with keyword-rich, conversion-focused copy.

• Implemented breadcrumb schema for better site hierarchy.

• Used FAQ schema to capture “People Also Ask” results.

• Improved internal linking across collections to strengthen crawl paths.

• Added alt text and compression for all images — boosting both speed and visibility.

3. Technical SEO Overhaul

• Reduced average load time from 9.3s → 2.7s.

• Implemented lazy loading and WebP image formats.

• Created a clean XML sitemap and optimized robots.txt.

• Fixed 404 errors, canonical issues, and duplicate URLs.

• Ensured 100% mobile responsiveness and improved Core Web Vitals metrics.

4. Local & National SEO Expansion

• Claimed and optimized Google Business Profile for in-store searches.

• Added location-based landing pages targeting Lahore, Karachi, and Islamabad.

• Embedded Google Maps schema for store visibility in “near me” searches.

• Encouraged customer reviews, boosting GBP engagement by 320%.

5. Content Marketing & Blog Launch

Growistan launched Veloria’s fashion blog to capture top-of-funnel traffic with search-optimized content.

Example posts:

• “Top 10 Lawn Suits Trends for Pakistani Women in 2025”

• “How to Choose the Perfect Eid Outfit This Year”

• “Winter Fashion Essentials for Pakistani Men”

Each post was internally linked to relevant product pages driving both SEO authority and conversions.

6. Authority Building (Off-Page SEO)

• Secured backlinks from fashion magazines, bloggers, and local directories.

• Collaborated with style influencers for feature articles and mentions.

• Submitted the brand to Pakistani fashion listings and press releases.

• Achieved placements on Google News-approved blogs, improving domain credibility.

📈 Results After 4 Months

📊 Growth Summary

• 450% increase in monthly organic traffic.

• 5.5x growth in online sales from organic sources.

• DA tripled, improving backlink quality and trust.

• Bounce rate dropped by 37%, reflecting better UX and intent matching.

• Ranked on Page 1 for 40+ high-commercial keywords like “Pakistani lawn dresses online” and “winter collection Pakistan 2025.”

🔍 Key Learnings

• eCommerce SEO success relies on balancing technical fixes with content depth.

• Image optimization and structured data significantly boost SERP visibility.

• Even new fashion brands can outperform giants with local SEO + long-tail strategy.

• SEO-focused content marketing drives sustainable, high-quality traffic.

🧭 Next Steps for Veloria

• Expand blog into fashion lookbooks and style guides with video content.

• Add AI-based outfit recommendations to boost average order value.

• Integrate Google Shopping Feeds for product discovery.

• Continue monthly backlink outreach and seasonal SEO campaigns.

💬 Final Thoughts

The Veloria x Growistan partnership showcases how even small clothing brands can dominate search rankings with the right SEO strategy.

In just four months, Growistan transformed Veloria’s online presence from minimal visibility to a top-performing fashion store in Pakistan’s digital market
achieving:
✅ 450% organic traffic growth
✅ 5x increase in online sales
✅ Stronger authority and trust signals
✅ Long-term SEO scalability

By combining data-driven optimization, fashion-focused content, and UX improvements, Growistan helped Veloria become a recognized online fashion brand ready to expand nationwide.