Are there consumer protection laws for ads?
Short answer: Yes. Ads are heavily regulated to prevent unfair, deceptive, and misleading marketing. This guide explains the major consumer protection laws, regulators, and best practices marketers need to know. Table of contents 1) The short answer 2) Core principles of truth-in-advertising 3) Who enforces advertising laws? 4) Key areas of ad regulation Endorsements, […]
What is ethical marketing in Pakistan?
This article is general information for brands, agencies, creators, and entrepreneurs in Pakistan. It is not legal advice; consult qualified counsel for specific compliance questions. Ethical marketing in Pakistan is more than a buzzword. It’s an approach to brand communication that prioritizes honesty, fairness, cultural respect, and compliance with local laws while still achieving […]
What is the legality of online promotions?
Disclaimer: This article provides general information for marketers and business owners. It is not legal advice. Laws change and vary by jurisdiction. Consult a qualified attorney for guidance on your specific promotion. Table of Contents Overview: Why legality matters for online promotions Legal foundations: Truthful advertising and consumer protection Influencer, affiliate, and native advertising disclosures […]
Can you sell via WhatsApp legally in Pakistan?
Everything you need to know about social commerce on WhatsApp in Pakistan: legality, registration, taxes, sector licenses, WhatsApp Business rules, payments, COD, consumer protection, and a practical compliance checklist. Updated for 2025 Short Answer Yes, you can legally sell via WhatsApp in Pakistan. WhatsApp is just a sales channel. To be compliant, treat it like […]
What is the Chartered Institute of Marketing?
If you work in marketing, communications, or digital, you’ve likely heard of CIM — the Chartered Institute of Marketing. This guide explains what CIM is, how its qualifications and membership work, the value of Chartered Marketer status, and how to decide whether a CIM pathway is right for you. Contents Overview: What is CIM? Why […]
Is CIM certification available in Pakistan?
Short answer: Yes. The Chartered Institute of Marketing (CIM), a UK-based professional body for marketers, offers globally recognized marketing qualifications that you can study for and complete while living and working in Pakistan. Quick navigation What is CIM and why it matters in Pakistan Is CIM certification available in Pakistan? Study options: On-campus in […]