What are the marketing laws in Pakistan?
Last reviewed: October 2024. This article is for general information only and is not legal advice. Consult a qualified lawyer for your specific campaign. Contents 1) Pakistan’s marketing law landscape 2) Truth-in-advertising and deceptive marketing (Competition Act, 2010) 3) Consumer protection: rights, warranties, and remedies 4) Channel-specific rules (TV/radio, digital, SMS/email, OOH) 5) Sector-specific […]
Is digital advertising regulated in Pakistan?
Updated for policy landscape as of late 2024. Always obtain legal advice for your specific campaign. Short answer Yes, digital advertising is regulated in Pakistan—but not by a single, dedicated “online advertising law.” Instead, it is governed by a patchwork of statutes, regulator-issued rules, sector-specific restrictions (e.g., health, tobacco, finance), provincial consumer-protection laws, competition law, […]
What are advertisement laws in Pakistan?
Updated for 2025 • For marketers, agencies, in‑house counsel, and entrepreneurs operating across TV, radio, print, outdoor, and digital marketing in Pakistan. Advertising in Pakistan is regulated by a combination of national laws, regulatory authorities, and industry codes. Whether you are planning a TV commercial, a digital campaign, influencer marketing, SMS promotions, or outdoor […]
Can SMS marketing get you fined in Pakistan?
Everything you need to know to run compliant, high-performing SMS campaigns under Pakistan Telecommunication Authority (PTA) guidelines. SMS marketing in Pakistan remains one of the highest-ROI channels for customer engagement, lead generation, and retention. But can SMS marketing get you fined in Pakistan? The short answer: yes, if you send unsolicited, deceptive, or non-compliant […]
What are the copyright rules for marketers?
This guide is for general information only and is not legal advice. Copyright and related intellectual property rules vary by country and scenario. Consult qualified counsel for specific campaigns. Table of Contents Copyright Basics: What Marketers Must Know The Owner’s Exclusive Rights (and How Marketers Infringe) Who Owns What? Employees, Agencies, and Freelancers Licensing […]
Is influencer marketing legal in Pakistan?
Influencer marketing in Pakistan is booming across Instagram, TikTok, YouTube, and X. But is it legal—and what rules actually apply? This guide explains the legal landscape, disclosure obligations, restricted categories, taxation, and best practices for brands, agencies, and creators. Quick answer: Yes, influencer marketing is legal in Pakistan if you follow existing advertising, consumer protection, […]