Which CRM tools are used in Pakistani marketing?
Updated for 2025 — Customer Relationship Management (CRM) platforms have become the backbone of Pakistani marketing and sales operations. From WhatsApp-first engagement and SMS campaigns to omnichannel lead management and sales automation, businesses across Karachi, Lahore, Islamabad, Faisalabad, and beyond rely on CRMs to scale acquisition, improve retention, and measure ROI. Contents What is a […]
What is the best SEO software for local businesses?
Short answer: there isn’t a single “best” local SEO tool for every business. The best solution is a stack tailored to your goals, budget, and whether you’re a service area business (SAB), brick-and-mortar shop, or multi-location brand. This guide explains the top software categories for local SEO—Google Business Profile optimization, citation management, review generation, local […]
How to use Canva for marketing in Pakistan?
Canva has become the go-to graphic design tool for entrepreneurs, SMEs, agencies, and creators in Pakistan. Whether you’re promoting a Lahore bakery on Instagram, launching a Daraz store, growing a Karachi real estate brand, or running TikTok ads, Canva helps you design fast, on-brand, and for mobile-first audiences. In this guide, you’ll learn step-by-step how […]
What is the best tool for Facebook ads in Pakistan?
Looking for the best tool to run Facebook and Instagram ads in Pakistan? Whether you’re a Lahore fashion brand, a Karachi SaaS startup, or an Islamabad real estate agency, the right stack can cut your cost per result, scale your ROAS, and keep your reporting clean. Short answer: For most advertisers in Pakistan, the best […]
What tools help track digital campaigns?
If you can’t measure it, you can’t improve it. In modern growth marketing, the right stack of tracking tools turns chaotic channel data into clear insights, enabling you to optimize return on ad spend (ROAS), lower customer acquisition cost (CAC), and prove marketing impact on revenue and customer lifetime value (CLV). In this guide: Why […]
How to measure digital marketing ROI?
Measuring digital marketing ROI is the backbone of performance marketing, growth strategy, and budget planning. Whether you’re running eCommerce ads, B2B demand generation, or a SaaS growth engine, a rigorous ROI framework helps you allocate budget, improve profitability, and scale channels confidently. This guide explains, step by step, how to measure ROI accurately—covering ROI vs […]