How to use Google Analytics in Pakistan?
Looking to track your website or app performance in Pakistan? This practical, SEO-optimized guide walks you through Google Analytics 4 (GA4) from start to finish—covering installation, events, eCommerce tracking, UTM best practices, Google Tag Manager, reports, and local considerations like PKR currency, Asia/Karachi time zone, and cash-on-delivery conversions. Why Google Analytics 4 for Pakistan Free, […]
What are the top digital tools for marketers?
Last updated: October 2025 • Reading time: ~12 minutes Martech SEO Analytics Automation CROChoosing the right digital marketing tools can be the difference between guesswork and growth. This guide highlights the best-in-class platforms across analytics, SEO, content, social media, email, automation, CRM, PPC, conversion rate optimization, and more—so you can assemble a scalable, ROI-focused marketing […]
What are KPIs in digital marketing?
Digital marketing KPIs (key performance indicators) are the quantifiable measures that show whether your marketing strategy is working. From conversion rate and CAC to ROAS and customer lifetime value, the right KPIs align your campaigns with business outcomes like revenue, profitability, and retention. In this guide: Definition: KPIs vs Metrics vs OKRs How to choose […]
What is a landing page in marketing?
Quick summary: A landing page is a focused, campaign-specific web page built to drive a single conversion goal—such as capturing leads, selling a product, promoting a webinar, or encouraging a free trial. Unlike a homepage, it removes distractions, aligns with ad messaging, and uses persuasive design and copy to increase conversion rate. Table of Contents […]
Can you freelance in digital marketing in Pakistan?
Learn how to start and grow a profitable digital marketing freelancing career in Pakistan — from skills and services to clients, payments, taxes, tools, pricing, and a 90-day launch plan. Table of Contents Quick Answer Why Pakistan Is Great for Digital Marketing Freelancers Profitable Services You Can Offer Skills and Certifications That Win Clients […]
What is the best freelance site for marketers?
Choosing the right freelance marketplace can make or break your marketing results—whether you’re a business hiring talent or a marketer looking for high‑quality clients. This guide compares the top platforms by talent quality, vetting, fees, payment protection, and best fit by marketing specialty (SEO, PPC, social media, content, email, analytics, CRO, and growth marketing). Quick […]